Holiday season is around the corner and there is no better opportunity to let your clients and associates know how well you appreciate them. Corporate gifting is a sure shot way to connect with the clients, show them that you value the relationship. Not just your clients, gifts can help in appreciating your hardworking employees, in providing incentives to their excellent contribution and value that each of them bring in to the organization.
While there are innumerable options available to select, you are sure to be spoiled for choice. Whatever be the gift, it is nice to include the logo of your company. It is perceived as a mark of professionalism.
Why should you include your logo in the corporate gifts?
The logos in the gifts would help to increase awareness of your brand and expand your business. Imagine that you are gifting a power bank embossed with your company’s logo. Whenever there is shortage of battery, corporate gift ideas the client would be using your gift, the logo imprinted would register in his mind as a reliable help in need. Talk about psychology!
Make sure that you select quality products as gifts otherwise this would backfire.
Gifting your clients
Corporate gifts with your company logo is a double benefit, you appreciate your existing relationship while paving way for future association too. Do not compromise on the quality of the gifts, they would reflect on the quality of your business and service.
Gifting your staff
Gifting an employee would be much simpler as you would have ample opportunities to know about their personal tastes and preferences. You simply cannot go wrong with the logo in your corporate gifts meant for employees. Studies have shown that employees prefer gifts with logos as it helps in developing a sense of belonging and pride of being associated with an organization.
Plan in Advance
You need to plan ahead for making such a custom logo included gifting a success. Choose the gift as per your company’s budget and then get in touch with the agencies that would help in the customization. Imprinting your logo on the gifts might take time and you would want adequate time in hand so that you get the gifts ready for dispatch and get them delivered on time.
However, there are a few points to be noted.
- Gifting the items that your company is manufacturing is not recommended. It would look as being promotional and even construed as cheap. Unless maybe you are the Apple.
- The logo that is being included must be subtle. If it is prominent on the gift, such as apparel, the recipient may not appreciate. They would hesitate to use it, lest they appear as advertising your brand.
You can include the logo of your company in branded gifts too. There are professionals who help in this. They work with quality retail brands such as adidas and would be able to include the logo of your company in such branded products.
So this holiday season, give a gift that speaks about your business and your style!